Each PlayDX product answers a critical moment in the game lifecycle, integrating real gameplay behavior, market signals, and player intelligence to reduce risk and sharpen decision-making.
Waypoint
An always-on health check on your live game, its ecosystem, and its player base. Waypoint blends gameplay behavior, player sentiment, and market context to track core cohorts (Active, Lapsed, New, Won-Back, and At-Risk) and detect early signs of risk and opportunity. It reveals which updates re-engage players, which competitive moments pull them away, and where engagement is building or eroding across your community. Built to protect retention, guide live ops decisions, and build long-term, sustainable growth.
Launch IQ
Intelligence guiding adoption from pre-launch through post-launch performance. Launch IQ defines priority audiences, discovery pathways, and conversion hooks using survey insights, behavioral data, and market context — strengthening messaging, accelerating early momentum, and reducing launch risk. Once live, it evaluates early player reactions, gameplay behaviors, and retention signals to identify who showed up, what’s resonating, and where intervention is needed. Built to sharpen positioning, targeting, and go-to-market execution.
QGS
A recurring market pulse tracking attention and demand for upcoming titles up to one year out. Fielded quarterly, QGS measures awareness, intent, discovery pathways, and shifts in platform preference, motivations, creator affinity, and brand alignment among gamers 18+. Integrated with our behavioral dataset, it connects stated interest with real gameplay behavior and cross-game activity. Built to keep publishers ahead of market movement and help brands identify the gamer cohorts they should align with.
Competitive IQ
Strategic intelligence on the games competing for your audience. Competitive IQ analyzes genre landscapes, player overlap and migration, positioning strategies, content cadence, and performance benchmarks to reveal how competitor tactics resonate with different player segments. It surfaces where others are gaining traction, where they’ve stumbled, and how their launches, updates, and ecosystem moves impact your audience. Built to uncover best-in-class strategies, avoid repeatable pitfalls, and turn competitive insight into strategic advantage.
Creator Insights
Research built with and for creators. Creator Insights leverages our embedded access to creator talent to run surveys, roundtables, interviews, and playtests that capture direct feedback on your game, launch plans, and creator programs. Whether evaluating program health, gathering expert proxy feedback ahead of launch, or identifying which creators are the right fit for your audience, we transform creator relationships into structured intelligence. Our unmatched proximity gives studios a clear, unfiltered line into the creator community shaping player perception.
